Cookie Policy

OPM Technologies, a Division of OPM Corporation Private Limited

1. Introduction

OPM Technologies, a division of OPM Corporation Private Limited ("OPM Technologies," "we," "us," or "our"), is committed to being transparent about how we collect and use information when you visit our websites, access our web-based SaaS platforms, or interact with any of our online services (collectively, the "Services").

This Cookie Policy explains what cookies and similar tracking technologies are, the types we use, why we use them, how long they persist, and the choices available to you regarding their use. This policy should be read alongside our Privacy Policy, which provides broader information about how we handle your personal data.

By continuing to use our Services after being presented with our cookie consent notice, you consent to our use of cookies as described in this Cookie Policy. Where required by applicable law, we will obtain your explicit consent before placing non-essential cookies on your device.

2. What Are Cookies

Cookies are small text files that are placed on your computer, tablet, smartphone, or other device when you visit a website or use a web-based application. They are widely used by website operators to make their websites and applications work more efficiently, to recognise returning visitors, and to gather information about user behaviour.

Cookies are not programs and cannot carry viruses or install malware on your device. They are passive files that store information and send it back to the originating web server the next time you visit.

Beyond traditional cookies, we also use related technologies that function similarly, including web beacons, which are small transparent image files embedded in web pages or emails that track whether a page has been viewed or an email opened; pixel tags, which are small snippets of code used to track activity and conversions; local storage objects, which store data locally on your browser similar to cookies but with greater storage capacity; and session storage, which stores data temporarily for the duration of a browser session.

3. How We Use Cookies

We use cookies and similar technologies for several purposes across our websites and platforms. These purposes include ensuring the basic technical functionality of the Services, recognising you when you return to our platform, remembering your preferences and settings, understanding how you use our Services so we can improve them, measuring the effectiveness of our marketing campaigns, enabling integrations with third-party tools you have authorised, and protecting the security of your account and our platform.

4. Categories of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for our Services to function properly. Without them, certain features such as logging in, navigating between pages, and accessing secure areas would not be possible. These cookies do not collect personally identifiable information for marketing purposes and cannot be disabled through our cookie settings. You may be able to disable them through your browser, but doing so may prevent you from using core features of the Services.

Examples of what these cookies do include maintaining your logged-in session as you navigate the platform, generating and validating session tokens to prevent cross-site request forgery (CSRF), distributing traffic across servers to maintain platform stability (load balancing), and remembering your cookie consent preferences.

4.2 Functional Cookies

Functional cookies allow our Services to remember choices you have made and provide enhanced, personalised features. These cookies may also be used to provide services you have requested, such as viewing a video or using a live chat widget. The information collected by these cookies is anonymised and cannot track your browsing activity on other websites.

Examples include remembering your language and region preferences, remembering your dashboard layout and display configurations, saving your accessibility settings, such as text size or colour contrast, and pre-filling forms with previously submitted information to save you time.

4.3 Analytics and Performance Cookies

These cookies collect information about how visitors use our websites and platform, such as which pages are visited most often, how long users spend on each page, and where users come from. All information collected by these cookies is aggregated and anonymised. We use this data to understand and improve the performance and usability of our Services.

The analytics tools we currently use or may use include Google Analytics for web traffic and behaviour analysis, Mixpanel for in-product usage analytics and funnel tracking, Heap for automatic capture of user interactions within the platform, Hotjar for heatmaps and session recordings to understand user experience, and Amplitude for product analytics and retention analysis. Each of these providers operates under its own privacy policies and data processing terms.

4.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They track your browsing activity across our Services and partner websites to build a profile of your interests and show you relevant advertisements. They also help us measure the effectiveness of our advertising campaigns by tracking conversions and return on ad spend.

The advertising platforms we currently use or may use include Google Ads and Google Tag Manager for search and display advertising, LinkedIn Insight Tag for professional audience targeting and campaign measurement, Meta Pixel (Facebook/Instagram) for social media advertising and remarketing, and Bing Ads for search engine advertising. These cookies may be set by us or by our advertising partners or by us and may combine information collected from our Services with information collected from other websites.

4.5 Third-Party Cookies

Some cookies on our platform and websites are placed by third parties, such as embedded content providers, social media platforms, and integration partners. These third-party cookies are subject to the respective privacy and cookie policies of those third parties, and we do not have direct control over the information they collect. We encourage you to review the privacy and cookie policies of any third-party services you interact with through our platform.

5. Cookie Duration

Cookies can be classified by how long they remain on your device.

Session Cookies are temporary cookies that exist only during a browser session. They are automatically deleted when you close your browser. We use session cookies primarily for authentication and security purposes.

Persistent Cookies remain on your device for a set period of time or until you delete them manually. The duration varies depending on the purpose of the cookie. Analytics cookies may persist for up to two years, while preference and functional cookies may persist for up to one year. Marketing cookies set by third-party advertising networks typically persist for 30 to 90 days.

6. Specific Cookies We Use

The following describes the main categories of cookies deployed on our Services. Due to the nature of our platform and its ongoing development, this list is subject to change and may not include every individual cookie at all times.

Authentication and Security Cookies are placed upon login and are used to identify your active session, verify your identity, and protect against security threats such as CSRF attacks and session hijacking. These are strictly necessary and cannot be disabled.

Preference and Settings Cookies store your platform configuration preferences, such as language, layout, and notification settings, so that these do not need to be re-entered each time you access the platform.

Analytics Cookies from providers such as Google Analytics and Mixpanel are used to understand aggregate user behaviour on our platform and websites, enabling us to make data-driven improvements to the user experience.

Heatmap and Session Recording Cookies from tools such as Hotjar record anonymised or pseudonymized user interactions such as mouse movements, clicks, and scrolling behaviour, to help us identify usability issues.

Marketing and Remarketing Cookies from Google, LinkedIn, and Meta are used to deliver relevant advertising to users who have visited our website, and to measure the performance of our advertising campaigns.

Customer Support Cookies may be placed by our customer support platform to enable live chat functionality and to recognise returning support users.

7. Managing and Controlling Cookies

You have a number of options to control or limit how our partners and we use cookies.

7.1 Cookie Consent Banner

When you first visit our website or platform, you will be presented with a cookie consent banner. You may accept all cookies, accept only strictly necessary cookies, or customise your preferences by category. You may update your preferences at any time by clicking on the "Cookie Settings" link available in the footer of our website and platform.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, to notify you when a cookie is being set, or to delete existing cookies. The process for managing cookies varies by browser. You can find instructions for commonly used browsers at the following general locations: browser settings or preferences menus under privacy, security, or content settings. Please note that refusing or deleting cookies may impact the functionality of our Services, particularly features that require login authentication or saved preferences.

7.3 Opt-Out Links for Analytics Providers

You may opt out of analytics data collection by specific providers using the following mechanisms. For Google Analytics, you may use the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. For other analytics providers, opt-out mechanisms are described in their respective privacy policies.

7.4 Advertising Opt-Outs

You may opt out of interest-based advertising through the Digital Advertising Alliance's opt-out tool at optout.aboutads.info, the Network Advertising Initiative opt-out platform at optout.networkadvertising.org, or the European Interactive Digital Advertising Alliance opt-out page at youronlinechoices.eu. Please note that opting out of interest-based advertising does not mean you will no longer see advertisements. You will continue to see generic advertisements that are not targeted based on your browsing profile.

7.5 Mobile Device Settings

If you access our Services through a mobile device, you can control cookie-equivalent tracking by adjusting the advertising settings on your device. On iOS devices, you may limit ad tracking through your device's Privacy settings. On Android devices, you may opt out of personalised advertising through the Google Settings on your device.

8. Cookies and Personal Data

Some cookies, particularly those used for authentication, analytics, and advertising, may be associated with personal data such as your IP address, device identifiers, or account information. Where cookies are linked to personal data, they are subject to our Privacy Policy and all applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (India) and the General Data Protection Regulation (GDPR).

Where we rely on your consent to place non-essential cookies, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before withdrawal, but it will stop future placement of the relevant cookies on your device.

9. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. There is currently no universally accepted standard for how to respond to DNT signals. At this time, our Services do not respond to DNT signals. However, you can manage your tracking preferences using the cookie management options described in Section 7.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our business practices. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you via email or through a notice on our platform. We encourage you to review this policy periodically to stay informed about how we use cookies.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us at:

OPM Technologies, A Division of OPM Corporation Private Limited, 82, K7, Kalinga Nagar, Bhubaneswar, Odisha, India

Email: info@opmcorporation.com 

Website: www.opmtechnologies.com